Kulay Logo
The brand name of the crayon company is "Kulay". The word "kulay" is a Filipino term which means "color" in English.
The theme of the logo is "Crayons: Bring Color to Life" or "Krayola: Binibigyang Kulay ang Buhay".
The background was made dull - plain black and white like a coloring book. However, because of crayons, the plain and lifeless looking flower was brought to life by coloring it and enhancing it with crayons.
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